Brazil is known for having one of the most creative advertising and media industries in the world. Media executives from countries all over the world come to Brazil, and they try to copy Brazilian media expressions in their languages, but those copies never do what the originals do in Brazil. One reason is those media companies don’t have a Duda Melzer working for them. Duda Melzer is one of the top media executives in the country and his company, the RBS Group, is one of the four top family-owned media companies in Brazil.
Duda Melzer has impressive credentials. His grandfather, Mauricio Sirotsky Sobrinho, started the RBS Group in the 1950s. His uncle, Nelson Pacheco Sirotsky, was the catalyst that kept the company moving while Duda finished studying at Harvard. Duda stayed in the United States after he finished his education. He became president of Box Top Media, a New York based media company before returning to his home in the South of Brazil. Duda also got involved in the retail business with the franchise, Sweet Sweet Way, and that experience gave him the insight he needed to lead the company when the Brazilian market changed at the beginning of the 21st century.
In 2004, Duda was named the director of national marketing for the RBS Group. The economy of Brazil was growing fast, and the RBS Group was growing faster. In 2012, Melzer took over as CEO, and he immediately started to change things internally. Melzer decided to expand into other industries, and the RBS Group became a powerhouse media company with connections in the digital technology industry.
The RBS Group employs more than 6,500 people all over Brazil these days, and Duda Melzer is in demand as a speaker and media consultant. Melzer is also involved with several charitable organizations.