Contact the Media
A good press release can make a world of difference to the interest a show receives. It should let the press know exactly what a show is about and why they should be writing previews, reviews and features on it. Journalists are bombarded with releases daily, and a clear, concise, professional release is far more likely to grab their attention.
Fringe Report has kindly offered the following two articles to help you in getting press attention:
How To Do Emergency PR
http://www.fringereport.com/art0407premergency.php
How To Win Coverage And Interest Media
http://www.fringereport.com/art0811howtowincoverageandinterestmedia.php
Throughout the Festival – update your profile page on the Fesitval site with reviews and strap lines.
